Alumnus: Luke Baldrica
Job title: Campaign Analyst – analyzes and tracks the performance of online digital advertising campaigns for clients
Began as: Campaign Analyst Coordinator
Time with the company: One year
Could you describe one of your typical workdays for me?
Our company does any and every form of online media buying (i.e. we put our clients ads on computers, smartphones, tablets, connected TVs etc.) and it’s my job to translate that data into a story for our clients; everything from what type of person is buying a particular product, to how many Facebook likes our clients’ ads are yielding. As a result of this, I usually spend 2-6 hours a day analyzing data, putting together reports and presentations for our clients. The rest of my day usually consists of internal team meetings and client calls.
What do find most enjoyable about this job?
I enjoy the people. We have a great balance of working hard and having fun! When you are putting your best effort forward to accomplish a goal, it’s always better when the others around you are just as motivated to succeed. Our office culture is pretty great too…we regularly play ping pong, have catered lunches and even go down to the beach after work to play volleyball sometimes!
Describe one of the toughest situations you’ve faced in this job.
I think it’s always tough to admit when you make mistakes especially when it affects the company’s relationship with our clients. The important thing I have learned is that it’s always best to be up front and honest about when mistakes are made and important to use them as growing and learning experiences.
What do you wish you’d known before you entered this field?
That it’s constantly changing! The digital ad tech sector is a constantly evolving place as new companies, software and hot button topics arise. In order to keep up it requires more than just coming to work every day – you have to stay informed on the latest happenings around the industry or else you will get left behind.
Describe a project or accomplishment that you consider to be the most significant in your career.
This past year I received the award of “Best Person to Work With” in the entire West Region for my company. As someone who strives to not only work hard and perform well, but to have a great attitude while being a team player it meant a lot to be recognized for this!
What would you tell your 15 year old self?
That life is about relationships and the more you invest in them the more rewarding your life will be.
Are there any recommendations you would make to someone who wants to get into this type of work?
Try to find a mentor in the field. It doesn’t have to be the CEO of a Fortune 500 company, it just has to be someone in the field that knows more than you and is willing to help you develop.
Also, reach out to alumni in the industry – use your connections to garner knowledge. If you don’t have any connections then make them, LinkedIn is a really powerful tool! Most of the time if you show the initiative and sincerely want to learn, people will be happy to assist you in your journey.