We would love to introduce you to one of our CBU Business Alumni, Steffen Summers. Steffen graduated in 2010, with a Bachelors in Business Administration. He is a new Dad with a 14-month-old named Sawyer. As a coffee lover and vintage plane enthusiast, using a plan that he developed under Dr. Weniger’s tutelage, he created the Riverside coffee hub known as Lift Coffee Roasters. We wanted to let you in on a Q&A time with a great example of a young entrepreneur.
- How did you come up with the idea for Lift Coffee Roasters?
“The original idea was based on personal preference and experience as well as a compilation of things seen in other shops. We combined vintage aircraft and coffee for aesthetic and symbolic meaning.”
- How did you begin to incorporate your dream into reality?
“I partnered up with a buddy of mine after school and he and I put some of our styling ideas together. When it comes to the marketing and business related ideas, it was a lot of adaptation from what I was learning that I just focused towards the coffee shop.”
- What do you think current business students should focus on developing?
“I believe that word of mouth marketing is greatly important and should be concentrated on, alongside of social media representation for the business side. It is essential to market your business in a way that customers view as relevant and genuine.”
- How is the reality different than the classroom?
“There is a lot more stress than you would ever anticipate. You spend a lot more time than you think because of all the effort and time that goes into making a business successful as an owner.”
Steffen is living his purpose, are YOU living YOURS?